The product placement or product placement, also known as product placement or just placement , is an advertising technique that does not appear to express or traditional advertising, while not specifically mentioning the products, used marks, symbols or other important traits, inserting them in the same context where it develops an area of \u200b\u200b"normal", which are usually audiovisual media such as television programs and series, soap operas, music videos, our beloved movies, reality shows and videogames among others.
There are 2 types of product placement: Active : the character makes direct reference to the product or emphasizing service itself or the characteristic qualities of this, almost like an ad. Usually presented on television shows, reality shows, and rarely in the movies.
Passive : though the character does not interact with the product, it is present in the environment and even in the context insert as escenogrefía, props, costumes, etc. Usually occurs in TV series, movies, video games, music videos and reality shows.
However, in the movie Sex and the City, Sex in the City for Latin America or Sex and the City in Spain (which I think is the title that suits you overshoot), Carrie Bradshaw (Sarah Jessica Parker ) and its amiguis, reflect on their umpteenth failure of love as usual, giving a twist to a familiar maxim: "It appears that, on balance, one he can go home. But it costs too much." So for the rest of the film, Carrie will implement the lesson learned the hard way, who does not notice this maxim is Michael Patrick King, writer and director of this last chapter (I hope) in the series, disguised as a movie.
I'm not a fan of the series, and maybe that's why I can see what the fans ("as") (only sycophants of the film) do not recognize is that it is nothing more than stretching (exageradísimos 145 minutes) the outcome of the series, which can be as common and routine as the official series, news and good news that each of the members of the quartet situations are quite predictable, a recycling of all their previous adventures, not making a coherent narrative and fun that would allow a dramatic crescendo or a story that managed to take one's own body or propose something new to justify their existence.
"the failure of this adaptation is the lack of enthusiasm of the enterprise or the omission of some of the elements that became a hit series in the late 90, and as freely as are permitted by their footage. Here are the photo-pop thanks to John Thomas and the eye of the costume drama Patricia Field, without a doubt the best film-the unflinching beauty of New York fashion as armor, art and celebration, the narrative voice of Carrie, capable of reducing any existential dilemma Cosmo a cable (without loss of truth, of course ), the fickleness of men and sustainability of female friendship and so on. "Dolores Graña.
Taking the clothes in the sun ...
Therefore, and more interesting than the movie, is to look at the true art of product placement that uses Sex and the City, guilty of that half of women in the West know that some "Manolos" are a pair of shoes and not some joke characters Galician (expensive shoes truth, like everything in this series). Therefore, it is no wonder that Sex and the City, the film is the most desirable advertising container year with a desire to position brands in the female market, and could identify no less than 67 brands that advertise in the film. And why are not all the "warnings" hidden in the film. I will announce my next film in the very rich Competa cookies.
Designers
Girls have style and know how to choose the right outfit for the right occasions: Trend-setters in power. These are the most stylish brands you will recognize in the film: Manolo Blahnik (our beloved Manolos), Vivienne Westwood (the wedding dress Carrie wears at the beginning of the film is valued at nearly $ 23,000 USD), Louis Vuitton (all the time and especially the bag Louise: $ 1,500), Chanel, Dior (the costume second-hand second wedding of Carrie is valued at $ 6,000), Ferragamo, Roger Vivier, Diane von Furstenberg (his clothes and store), Herman's, Christian Louboutin, Prada, Escada, Versace, Gucci, Oscar de la Renta, Carolina Herrera, Christian Lacroix, Lanvin, Nike, Adidas, Burberry, Tiffany and Co. Swarovski (on the phone for Carrie, Miranda's hair in the bag girl Charlotte), H Stern (the brand of jewelry from more than 300 pieces) and Hello Kitty.
Apparatus The girls are the ultimate in technology and all the brands are positioned depending on the nature of the character and associating the brand to a type of consumer. These would be the advertisers: Apple (Carrie's computer), iPhone (the phone do not like to Samantha Carrie), Blackberry (the worker your Miranda) and Bang.
Magazines Girls also buy, also read. Especially women's magazines, local and style. Such as: Vogue (a scene in their offices), New York Post, Entertainment Weekly, New York Magazine, Marie Claire and The Wall Street Journal (as Big read in bed, of course).
Cosmetics, coffee shops, several ... The female market is also, and even if you do not believe it, consists of cosmetics, food and services, and also are well advertised: Bag Borrow or Steal (consistently with the character of Louise), Starbucks (all coffee drunk in the film is his), Pellegrino, Vitamin Water (in the most blatant product placement during the fashion show scene ), L'Oreal, Garnier Fructis, Nivea, Mercedes-Benz, American Airlines ...
Sources: elpais.com, wikipedia, lanacion.com. 
0 comments:
Post a Comment