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Sex and the City ... and the Placement

The product placement or product placement, also known as product placement or just placement , is an advertising technique that does not appear to express or traditional advertising, while not specifically mentioning the products, used marks, symbols or other important traits, inserting them in the same context where it develops an area of \u200b\u200b"normal", which are usually audiovisual media such as television programs and series, soap operas, music videos, our beloved movies, reality shows and videogames among others.

There are 2 types of product placement:

Active : the character makes direct reference to the product or emphasizing service itself or the characteristic qualities of this, almost like an ad. Usually presented on television shows, reality shows, and rarely in the movies.

Passive : though the character does not interact with the product, it is present in the environment and even in the context insert as escenogrefía, props, costumes, etc. Usually occurs in TV series, movies, video games, music videos and reality shows.

However, in the movie Sex and the City, Sex in the City for Latin America or Sex and the City in Spain (which I think is the title that suits you overshoot), Carrie Bradshaw (Sarah Jessica Parker ) and its amiguis, reflect on their umpteenth failure of love as usual, giving a twist to a familiar maxim: "It appears that, on balance, one he can go home. But it costs too much." So for the rest of the film, Carrie will implement the lesson learned the hard way, who does not notice this maxim is Michael Patrick King, writer and director of this last chapter (I hope) in the series, disguised as a movie.

I'm not a fan of the series, and maybe that's why I can see what the fans ("as") (only sycophants of the film) do not recognize is that it is nothing more than stretching (exageradísimos 145 minutes) the outcome of the series, which can be as common and routine as the official series, news and good news that each of the members of the quartet situations are quite predictable, a recycling of all their previous adventures, not making a coherent narrative and fun that would allow a dramatic crescendo or a story that managed to take one's own body or propose something new to justify their existence.

"the failure of this adaptation is the lack of enthusiasm of the enterprise or the omission of some of the elements that became a hit series in the late 90, and as freely as are permitted by their footage. Here are the photo-pop thanks to John Thomas and the eye of the costume drama Patricia Field, without a doubt the best film-the unflinching beauty of New York fashion as armor, art and celebration, the narrative voice of Carrie, capable of reducing any existential dilemma Cosmo a cable (without loss of truth, of course ), the fickleness of men and sustainability of female friendship and so on. "Dolores Graña.

Taking the clothes in the sun ...

Therefore, and more interesting than the movie, is to look at the true art of product placement that uses Sex and the City, guilty of that half of women in the West know that some "Manolos" are a pair of shoes and not some joke characters Galician (expensive shoes truth, like everything in this series). Therefore, it is no wonder that Sex and the City, the film is the most desirable advertising container year with a desire to position brands in the female market, and could identify no less than 67 brands that advertise in the film. And why are not all the "warnings" hidden in the film. I will announce my next film in the very rich Competa cookies.

Designers

Girls have style and know how to choose the right outfit for the right occasions: Trend-setters in power. These are the most stylish brands you will recognize in the film: Manolo Blahnik (our beloved Manolos), Vivienne Westwood (the wedding dress Carrie wears at the beginning of the film is valued at nearly $ 23,000 USD), Louis Vuitton (all the time and especially the bag Louise: $ 1,500), Chanel, Dior (the costume second-hand second wedding of Carrie is valued at $ 6,000), Ferragamo, Roger Vivier, Diane von Furstenberg (his clothes and store), Herman's, Christian Louboutin, Prada, Escada, Versace, Gucci, Oscar de la Renta, Carolina Herrera, Christian Lacroix, Lanvin, Nike, Adidas, Burberry, Tiffany and Co. Swarovski (on the phone for Carrie, Miranda's hair in the bag girl Charlotte), H Stern (the brand of jewelry from more than 300 pieces) and Hello Kitty.

Apparatus

The girls are the ultimate in technology and all the brands are positioned depending on the nature of the character and associating the brand to a type of consumer. These would be the advertisers: Apple (Carrie's computer), iPhone (the phone do not like to Samantha Carrie), Blackberry (the worker your Miranda) and Bang.

Magazines

Girls also buy, also read. Especially women's magazines, local and style. Such as: Vogue (a scene in their offices), New York Post, Entertainment Weekly, New York Magazine, Marie Claire and The Wall Street Journal (as Big read in bed, of course).

Cosmetics, coffee shops, several ...

The female market is also, and even if you do not believe it, consists of cosmetics, food and services, and also are well advertised: Bag Borrow or Steal (consistently with the character of Louise), Starbucks (all coffee drunk in the film is his), Pellegrino, Vitamin Water (in the most blatant product placement during the fashion show scene ), L'Oreal, Garnier Fructis, Nivea, Mercedes-Benz, American Airlines ...

Sources: elpais.com, wikipedia, lanacion.com.

Red Spot On The Tip Of The Tongue

What is Fashion - cover your mouth, or maybe just the pack in Chile

Million Dollars Invested in the campaign against cigarettes worldwide, the Thing Here in Chile is relatively new (only spent two seasons), and then, as we have become a people quite busy, there were quite a stir with First Campaign and "Don Miguel", an old smoker and his hole in his throat that came and warned his colleagues lomalo smokers is the cigarette butt, after his melancholy derecognised (note to fans who had target pe back) was replaced or a nasty yellow teeth and crooked, with lyrics and an unintelligible design that heralded the "bad breath."



The authorities wanted to make an impact (repeating the success of my campaign ma in other countries) and they did, that was quite repulsive ugliness, much more than Don Miguel which was until estubo wanted and about to get his card game told me a Betzabeth, but like Chile is clever and cunning, did not wait even a day (well maybe a month) in solving the problem of teeth and since the summer of 2007 that I see fewer and fewer friends delay between the opening package of cigarettes and homely hiding the teeth, with the same silver paper which are covered with (I think it looked bad to who is not does), the last one was my friend Mark in a baruch out there (9, 43 seconds), which take advantage of get some photos of such educational action, and so there are very few teeth that are misshapen on the reel tables bailongos several now prolif were bright gray squares, which are not so cute but comfortable to the pupil, only warnings are being left on the posters and some other guy who we warns u s own teeth (and there are some that ...), well, something happens to time but will remain in fashion until the replacement characters in the campaign, a campaign that has brought good numbers in almost all the world (until we cover them.)

The Chilean Health Ministry acknowledged that thanks to first year of the campaign with images "shocking s" that began in August 2006, "5% of smokers stopped smoking, 36% decided to decrease go consumption and 17% of potential smokers decided not to start smoking for the same reason " , And other countries is the same story (well not repeated because it existed before in Chile, but good '). Phrases that include the campaign of our Ministry of Health are: "I have bad breath", "snuff smoke permeates your entire body and kill you every day", "These cigarettes will cause cancer, stroke, emphysema, damage your mouth, your teeth and your entire body. " In other countries the sentences and the teeth are somewhat similar.

Putting Orajel On Your Cock

A Hollywood

After the unfortunate fire at Universal Studios Hollywood, maybe we should consider offering one of our piece of land, here in Chile, for the establishment (offer but not give away as southern Tompkins or private mining north). And although it seems, is not a idea very far from reality (well, yes, a little). Remember that Hollywood was established in California for two simple reasons, one physical and one economic (though in that industry in the end it lies in the economy).

In early 1900 (slightly after the invention of the drilling and Edison's Kinetoscope in 1891, and the invention of the Lumiere films in 1895), film production companies in New York and New Jersey started moving to California because:

First- His many sunny days during the year because the days were also longer. Although there was electricity, film studies relied on natural lighting to film, besides the good weather which facilitated on location. (Things that are needed until today)

And the other- also had many studies began to stop paying the fee abusive Edison (who held the patent as the inventor of film theory), which could throw them in serious legal trouble. Since then, the district of Hollywood has evolved to become the Mecca of cinema throughout the Western world. However, some time ago that the studies were moved to the suburbs of Los Angeles, because the growth of the city significantly increased the land value studies and preferred to sell their large land and settle in more distant locations (again bonus economics see?). Hollywood is now more of a nostalgic brand a reality (mapping) in the world of cinema.

But "Chile could provide a refuge as well? , as it did (and before I got James Bond), clear, spacious places, sunlight, good weather, mmmm, see our synoptic chart, mmm, Antofagasta!. That same expression must have made some visionary (or three) back in the early twentieth century, the idea was good but was a good time though, luck is not with us (well, they) Chile was still very underdeveloped, to which was added the coup that mean for the Chilean economy crisis nitrate (bad CAEU of Chile). As shown, a preview of "Antofagasta, the Hollywood of South America", Documentary Adriana historic Zuanic, and exhibited in "The Culture entertaining" and that addresses this issue.

But the past is past, and instead of forgetting it is always better to learn from him as we taught our friend Rafiki. Could we repeat hisoria and succeed in the attempt? , I think so (and although not believe it is a duty to try to do nothing), but that need a cheap place (Antofagasta and it is not, and Santiago is not very nice and quiet), the optimum would create a place (Hollywood was just a village before ... Hollywood) should be a place with physical conditions, good weather, little rain, connectivity with airports, roads, diversity of landscapes / locations, dry, wet, urban, rural and quiet to work, write, shoot, ride, etc. That is found in many cities and towns in the 4th or 5th region (Quilpué propose, Sun City, hehe), even the 6th. However, it should be legal and financial resources allocated, to provide facilities, development planning, as it does with much care the state with casinos (the film also entertains and can generate money lords) or allocates resources and subsists building projects that decentralize to Chile (Urban renewal), Why not an area with such facilities to establish a company dedicated to the Movies?, would be nice to generate a pole with its own identity separate from other industries, recognizable and locatable by the conscious group of people, generating a real strong industry producing feed and not isolated and weak. Not sure if it was or is a good idea, would you think (hopefully not much), but it is an idea, an "industry" and a country which lacks many of the ideas.

What Happened To Healther I Deep Throat?

Learning to laugh at yourself - the death of Harvey Korman

Harvey Korman, who died today at age 81, appeared in a series films as "Blazing Saddles" and "High Anxiety" (not to mention his voiceover work as the Great Gazoo, or unknown role in "Star Wars Holiday Special"). And for a lot of fans he will be remembered as much for form as both laughed as was able to laugh at himself.

" The Insider" confirmed the sad news of the protagonist of "The Carol Burnett Show." The actor and comedian died at UCLA Medical Center in Los Angeles after suffering a ruptured abdominal aortic aneurysm several months ago.
Carol Burnett released the following exclusive statement to "The Insider" through his representative: "I'm devastated. I enjoyed it very much."
His colleague at "The Carol Burnett Show, Vicki Lawrence said:" It was lucky I was an idiot for even 18 years could be in the greatest sketch comedy of all time. Harvey Korman was a mentor and a friend me. It is impossible not to learn from him, if only by osmosis. The Comedy was a very serious work for Harvey ... "

Another co-star of the" Burnett Show ", Lyle Waggoner said," The Death of Harvey Korman is a terrible loss to the world of entertainment. His amazing creative talents of comedy will be remembered forever in the history of television. It is an honor and a privilege to have known and worked with him. "I know

Harvey Korman is not well known outside the United States, peroKorman won four Emmy Awards and a Golden Globe for his work on" The Carol Burnett Show, "which frequently appeared funnyman Tim Conway. The two traveled together in later years. In 'Blazing Saddles' Korman played the nefarious Hedley Lamarr, who tried to scam innocent people land in order to build a railroad. also starred in several Mel Brooks comedies, including 'Anxiety' and "Dracula: Dead and Loving It."
His daughter, Kate Korman, said In a statement issued by UCLA on behalf of the family: "It was a miracle in itself that he survived the incident at all. Everyone in the hospital referred to him as 'miracle man' because of his strong will and ability to return back after several major operations. Tragically, after such a close battle died. " Korman

leaves a wife, Deborah, four children and three grandchildren. UCLA also said his family "thank you all for your support during this difficult time," and noted that a memorial service was held for Korman, but it will be private.

a video with which know for many, and remember other Harvey Korman, with you "Lion King."